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Mrs. V. R. Ragel


Mrs. V. R. Ragel
BBA Hons (EUSL), M.Sc. in Management, SEDA
Senior Lecturer in Management
Department of Management
Faculty of Commerce and Management
Telephone: +94 65 2240737(Office), +94 65 2226750(Res)


Full Name : Victoria Rossana Ragel

Permanent Address : 99/2 Lake Road, Sinna Uppodai, Batticaloa

Official Address : Department of Management, Eastern University, Chenkalady, 30350, Sri Lanka

Academic Position : Senior Lecturer Grade I

Academic Qualifications:

  • M.Sc (Management), University of Sri Jeyawardenapura, Sri Lanka
  • BBA (Hons) (1st Class), Eastern University, Sri Lanka

Professional Qualifications:

  • Teacher Accreditation from SEDA
  • Certificate in Teaching Higher Education (CTHE), University of Colombo, Sri Lanka

Nationality : Sri Lankan

Date of Birth : 10th January 1971

Gender : Female

Marital Status : Married


Peer reviewed publication:

  1. Evangeline, S J; Ragel, V.R (2016), The Role of Consumer Perceived Fit in Brand Extension Acceptability: The IUP Journal of Brand Management, Vol. XIII, No. 1, March 2016, pp. 57-72
  2. Sritharan, S. and Ragel, V.R, (2016), Identifying the Personality Preference across faculties and demographic factors: Myers- Brings Personality Profiles of Academics of Eastern University, Sri Lanka, The IUP Journal of Organizational Behaviour, vol.15. No.2, pp.56
  3. Thevaranjan, D and Ragel, V.R, (2016), The Impact of Employee Performance on Service Quality: Journal for Studies in Management and Planning, Vol 2, Issue 2, pp. 396-410, February 2016.
  4. Evangeline, SJ., and Ragel, V.R, (2015), Consumer Acceptability of Brand Extensions: The Role of Brand Reputation and Perceived Similarity: IUP Journal of Brand Management; vol.12. No.3, pp.18-29
  5. Ragel, V.R, and Ariyanayagam, S (2015), Leisure Shopping in the Supermarket Setup: A Behavioral Study: The IUP Journal of Marketing Management, Vol. XIII, No. 4, November 2014, pp. 38-52
  6. Fathima Haseena, ML and Ragel, V.R,(2015), E-Government Readiness at Divisional Secretariats in Batticaloa District, Sri Lanka: Challenges and Recommendations: IUP Journal of Information Technology, vol.11.No.2,pp.18
  7. Dinesh, T and Ragel, V.R (2015), The impact of management information system on employee performance: Journal for Studies in Management and Planning; vol.1. No.4, pp.1-13
  8. Elangeswaran, S and Ragel, V.R (2014), The Influence of Brand Association on Customer Preference: A Study on Branded Carbonated Soft Drinks: IUP Journal of Brand Management; vol.11. No.2, pp.38-54 Hyderabad 11.2 (Jun 2014): 38-54
  9. Sarangan, B and Ragel, V.R, (2014), The Impact of Engagement with Social Media Marketing on Brand Awareness: Indian Journal of Research in Management, Business and Social Sciences, vol.21. No.2, pp.29–136
  10. Kirubakaran, S and Ragel, V.R “Consumer Perception and Brand Behviour of Soft drinks on Trincomalee district”, Mentor-The Journal of Business Studies, 2006, Vol. 1 pg. 65

Peer reviewed presentations at conferences / research sessions

  1. SJ Evangeline, Ragel, V.R, (2015), Influencing factors on Consumer acceptability of Brand Extension: A study on Kist’s Brand Extension: Proceedings of 12th International Conference on Business Management.
  2. Sritharan, S Arulrajah, A and Ragel , V.R, “Self-Preparedness of undergraduates in securing job opportunities after graduation”, 7th International conference (IRCMF 2012), University of Colombo.
  3. Ranjika, S and Ragel, V.R, “Effectiveness of Construction Projects Implemented by the Government Organizations in Sri Lanka special reference to the study of Batticaloa District, 10th Annual Research Session ( ARS-2011) conducted by the Faculty of Science, Eastern University.
  4. Abarajithan, J.W and, Ragel V.R, “The study of customer switching behaviour towards carbonated soft drink market” Second Internal Conference on Social Sciences, University of Kelaniya, 2013
  5. Arulrajah, A, Sritharan, S and Ragel , V.R, “An exploration of Career intention of Science Undergraduates” 2nd International Conference, Eastern University, Sri Lanka
  6. Ragel , V.R, Sritharan, S and Arulrajah, A , “A Study on Student’s Intentions Towards Future Career Directions” 5th International conference (IRCMF 2010), University of Colombo
  7. PirithivirajCharls J.C.D and Ragel V. R “The effectiveness of Market promotion of Convenience Goods in Batticaloa district” Annual Research Session, EUSL 2005
  8. Kowsala, S and Ragel V.R., “Job Stress in the employees working in the Banking Sector, International Conference (2011), University of Kelaniya

Research Interest

  • Service marketing especially with service quality, customer satisfaction, customer loyalty, Customer relationship management, social networking, leisure shopping
  • Branding, brand association, brand extension, brand personality
  • Marketing segmentation, positioning strategies
  • Diversity, emotional intelligence, organizational citizenship behaviour, stress and organizational change, knowledge sharing, personality styles
  • Critical success factors (CSF), internal factors, and competitive factors
  • Sales person traits, leadership qualities


  • Organizational Behaviour
  • Service Marketing
  • Sales and Retail Management
  • Strategic Management
  • Research Methodology
  • Leadership and personality development
  • Marketing Research and Development
  • Principles of Management



Positions Held

  • Programme Coordinator for the discipline of Marketing Management in the department of Management.
  • Director for the Postgraduate Studies Unit (PGSU) of the Faculty of Commerce & Management
  • Secretary for the Internal Quality Assurance Unit (IQAU) of the University
  • Head, Department of Management, FCM